| McDonald's recently announced that it would acquire Apprente, a Silicon Valley start-up specializing in speech-based conversational AI, in an effort to improve drive-thru orders. The acquisition is the fast food giant's third tech-related deal this year after it purchased a personalization startup and a minority stake in an app developer. What's behind the big tech push this year?
See how the acquisitions will help McDonald's better serve customers, and how they could ultimately affect head counts. |