At the beginning of this year, the California Consumer Privacy Act (CCPA) went into effect. The CCPA carries some of the strictest penalties for companies that lose control of customers' personal data. As was the case with GDPR, it's only a matter of time before companies start facing steep fines. However, fines are just the tip of the iceberg.
See why data control can no longer be a sidebar of business strategy, but a part of your core functionality. |