Customer Data Platforms are quickly becoming the preferred technology for marketers to unify their omni-channel customer data; and use it to execute more intelligent, personalized and effective marketing activity. But choosing the right CDP ...
Imagine if the FBI locked you in a room for eight hours a day with the most ruthless and damaging spy in United States history. Imagine feeling unqualified and outgunned, knowing the country depends on ...
In order to grow a company, finance and marketing have to stay in lock-step. Marketing often has big budgets and lofty ROI promises, so it's imperative the two teams learn to communicate and collaborate to ...